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Uruguay strengthens its presence in Brazil

Uruguay demonstrates its ability to compete in global markets and offer products that combine tradition, quality and excellence.

The recent official mission headed by the Minister of Livestock, Agriculture and Fisheries, Fernando Mattos, in Brazil, marked an important step forward in bilateral trade relations between Uruguay and the South American giant. Through strategic meetings with representatives of various productive sectors, the Uruguayan government reaffirms its commitment to strengthening foreign trade, especially in key areas such as livestock and the export of animal products.

At the same time, Uruguay also celebrated a significant milestone in the international promotion of its lamb, consolidating its reputation as a global benchmark in the production of high-quality meats.

Progress of the official mission in Brazil

Minister Fernando Mattos, accompanied by the Uruguayan ambassador to Brazil, Guillermo Valles, held a series of meetings with key players in the Brazilian productive sector, including meetings with:

• National Confederation of Agriculture of Brazil (CNA): Opportunities for bilateral cooperation and trade in areas such as agricultural and livestock production were analyzed.


• Brazilian Animal Protein Association (ABPA): They focused on strategies to strengthen the poultry and pork production chains, as well as the export of meat products.


• Brazilian Association of Vegetable Oil Industries (ABIOVE): Mattos met with André Nassar, president of the entity, where the challenges and opportunities in the marketing of products derived from soy and other vegetables were discussed.

These meetings underline the mutual interest in strengthening trade ties and promoting the integration of production chains of animal and plant origin, key sectors for both countries.

Uruguayan lamb: the star in Brazil

As part of the strategy to position Uruguay in international markets, the National Meat Institute (INAC) launched a successful campaign to promote Uruguayan lamb in San PabloKnown as “The world’s meat boutique”.

The event, held in collaboration with chefs and gastronomic specialists, included a exclusive tasting of the recognized Uruguayan lambThis initiative not only positioned the product as a benchmark of quality, but also highlighted unique characteristics such as its incomparable flavor and texture.

The campaign, called "Uruguayan Lamb: from the prairies to the tables of the world", seeks to increase sheep meat exports and strengthen Uruguay's presence in premium markets. In addition, it is aligned with the goal of expanding business opportunities in Brazil over the coming years.

The strategic importance of Brazil for Uruguay

Brazil, as Uruguay's main trading partner, plays a fundamental role in the country's economic development. The recent actions of the government and INAC reflect a clear vision: to consolidate Uruguayan products in a competitive and diverse market.

Uruguayan lamb, by positioning itself in an exclusive segment, opens the door to a greater appreciation of national meat products, while fostering a more robust trade relationship between both countries.

Conclusion

The official mission of the minister Fernando Mattos in Brazil and the successful promotion of Uruguayan lamb represent a significant step forward for Uruguay in its quest to strengthen exports and consolidate strategic ties with Brazil. Through trade agreements and high-quality promotional campaigns, Uruguay demonstrates its ability to compete in global markets and offer products that combine tradition, quality and excellence.